
Some highlights of my career thus far.
Since entering the industry in 2015, Brendan has been widely recognized for delivering quality campaigns, innovative ideas, and brand-defining projects.
When Brendan entered the Assistant Brand Manager role at Granville, he realized that the way they communicated with their agencies wasn’t working. Brendan removed the silos and integrated 6 agency teams, fostering communication and collaboration, and removing himself as the “middle man”.
A successful leader needs to be able to identify what isn’t working, and rectify the situation.
When the brand and the consumer have a shared enemy, the result can be game-changing
Reacting to change and delivering results is his bread and butter. When COVID-19 hit, Brendan was able to create a solution that not only serviced consumers, but also went on to be replicated across the country.
How do you successfully offer beer tastings when everyone is required to wear masks and keep away from each other? This problem required a creative solution, and Brendan was more than capable to find one.
When faced with obstacles, creativity and innovation are paramount to engagement and growth
What you do is important, as is how you do it. But who you do it with helps define and brand and it’s image within the community.
When creating his plan for their summer activations, Brendan knew that Granville’s customers valued community, fitness, and the outdoors. Partnering with local fitness studios that had been badly impacted by the COVId-19 pandemic helped to both support the local community and bring consumers to events they would truly enjoy